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Report NEP-MKT-2023-08-21
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Jean-Éric Pelet & Saïd Aboubaker Ettis, 2022, "Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination
[Efficacité de la publicité sur les réseaux sociaux : l," Post-Print, HAL, number hal-04139094, May, DOI: 10.4018/ijthi.2022010106.