Printed from https://ideas.repec.org/n/nep-mkt/2023-06-12.html
Report NEP-MKT-2023-06-12
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023, "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 107, May.
- Clarissa Laura Maria Spiess Bru, 2023, "Does the Tasting Note Matter? Language Categories and Their Impact on Professional Ratings and Prices," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 105, May.