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Report NEP-MKT-2023-05-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ron Berman & Aniko Oery & Xudong Zheng, 2023, "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2358, Jan.
- Laetitia Condamin & Valérie-Inès de La Ville, 2023, "Make ethical marketing happen: a performative approach to managers’ identity work in the food industry
[Faire advenir un marketing éthique : analyse de la performativité du travail identitaire des managers agro-alimentaires]," Post-Print, HAL, number halshs-04003393, DOI: 10.54695/ror.181.0011.