Printed from https://ideas.repec.org/n/nep-mkt/2023-04-03.html
Report NEP-MKT-2023-04-03
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Baig, Mirza Wahid, 2022, "The Impact of Brand Personality on Brand Equity and the Marketing Strategies to Dealing with such Issues," MPRA Paper, University Library of Munich, Germany, number 116562, Dec.