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Report NEP-MKT-2023-03-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Putri, Nirvanni Reswari Adi & Haryanto, Budi, 2023, "A Conceptual Model of the Role of Perception of Celebrity Endorsement in Consumer Purchase Intention of MS Glow Beauty Products," OSF Preprints, Center for Open Science, number pmj8a, Jan, DOI: 10.31219/osf.io/pmj8a.
- Suhan, Aurelia & Aprillia, Ariesya, 2023, "The Impact of Spiritual Marketing on Consumer Loyalty," OSF Preprints, Center for Open Science, number w6gpr, Jan, DOI: 10.31219/osf.io/w6gpr.
- Kévin Bideaux, 2022, "Pink Marketing," Post-Print, HAL, number hal-03939274, Dec.