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Report NEP-MKT-2022-11-21
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Jingjing Li & Nicole Montgomery & Reza Mousavi, 2022, "How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms," Papers, arXiv.org, number 2210.10832, Oct, revised Sep 2023.