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Report NEP-MKT-2022-10-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Zarema Khon & Yi-Ju Chen & Yvetta Simonyan & Haiming Hang & Samuel G.B. Johnson, 2022, "Dual Process Intuitions: Consumers' Beliefs about Persuasion Processing Drive Morality of Marketing Communications," Working Papers, Nazarbayev University, Graduate School of Business, number 2022/07, Jul.