Report NEP-MKT-2022-07-18

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022, "Intangible Marketing Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 30145, Jun.
• Alicia Lefrancois & Sophie Changeur & Sophie Balech, 2022, "Transgression in marketing: why is it underexplored? Integrative review and research agenda
  [Pourquoi la transgression en marketing est-elle sous-exploitée ? Revue intégrative et proposition d'un a," Post-Print, HAL, number hal-03686072, May.

Report NEP-MKT-2022-07-18

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report: