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Report NEP-MKT-2022-07-11
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Déborah Philippe & Alain Debenedetti & Damien Chaney, 2022, "How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking," Post-Print, HAL, number hal-03657352, DOI: 10.1177/14705931221089327.