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Report NEP-MKT-2022-05-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Henrika Langen & Martin Huber, 2022, "How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign," Papers, arXiv.org, number 2204.10820, Apr, revised Jun 2022.
- Bruno Skrinjaric & Jelena Budak & Edo Rajh, 2022, "Change of consumers’ attitudes in response to an online privacy violation incident," Working Papers, The Institute of Economics, Zagreb, number 2202, Apr.