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Report NEP-MKT-2022-03-14
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Abid, Hofa, 2021, "Cloud computing's influence on digital marketing," OSF Preprints, Center for Open Science, number kvtbw, Dec, DOI: 10.31219/osf.io/kvtbw.
- Chen, T.C., 2021, "The Influence Of Social Media Advertising On Purchase Behaviour Towards Fast-Moving Consumer Goods: A Literature Review," OSF Preprints, Center for Open Science, number 5eujk, Dec, DOI: 10.31219/osf.io/5eujk.
- Béatrice Parguel & Annalisa Fraccaro & Sandrine Macé, 2021, "Compromise pricing in luxury," Post-Print, HAL, number halshs-03503443, Sep, DOI: 10.1108/JPBM-10-2020-3157.