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Report NEP-MKT-2021-11-22
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ladislav Vagner, 2021, "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 12713396, Oct.
- P. Rovelli & C. Benedetti & A. Fronzetti Colladon & A. De Massis, 2021, "As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity," Papers, arXiv.org, number 2110.13815, Oct.