Report NEP-MKT-2021-09-27
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302, Sep.
Printed from https://ideas.repec.org/n/nep-mkt/2021-09-27.html