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Report NEP-MKT-2021-05-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ekta Srivastava, 2021, "Impact of Persuasive Advertising Appeals on the Consumer Adoption of Competing Products: a Conceptual Framework and Research Propositions," Working papers, Indian Institute of Management Kozhikode, number 455, Mar.
- Gladys Stephen, 2021, "Consequences of Consumers’ attitude toward CRM," Working papers, Indian Institute of Management Kozhikode, number 461, Mar.
- Caroline Dauenhauer & Jens K. Perret, 2021, "Determinants of Purchasing Behavior - On the Interaction of Price Anchors and the Framing of Price Changes," EIIW Discussion paper, Universitätsbibliothek Wuppertal, University Library, number disbei299, Apr.
- Deepak S Kumar & Vinitha V U, 2021, "When logos seem human: Moderating role of dynamic imagery and product types on evaluations of anthropomorphized logos," Working papers, Indian Institute of Management Kozhikode, number 414, Mar.