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Report NEP-MKT-2021-04-19
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Jamel Khenfer & Caroline Cuny, 2021, "How to project action through the sound of brand names?," Post-Print, HAL, number hal-03189336.
- Douglas Bryson & Glyn Atwal & Peter Hultén & Klaus Heine, 2021, "Antecedents of Luxury Brand Hate : A Quantitative Study," Post-Print, HAL, number hal-03188197, Jan, DOI: 10.1002/jsc.2387.
- Herédia-Colaço, Vera & Coelho do Vale, Rita & Villas-Boas, Sofia B, 2019, "Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt89d1v08c, May.