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Report NEP-MKT-2021-04-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Amin, Hindu Jibril, 2021, "Influence of Marketing Strategies on the Performance of SMEs: Evidence from Abuja SMEs," OSF Preprints, Center for Open Science, number vk7de, Mar, DOI: 10.31219/osf.io/vk7de.
- Samia Moumade & Aurélie Hemonnet-Goujot & Pierre Valette-Florence, 2021, "Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism
[Cognitif ou affectif? Une double perspective de la relation consommateur-marque dans l'activisme de marq," Post-Print, HAL, number hal-03180194, May.