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Report NEP-MKT-2021-03-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Petra Leonora Cvitanović, 2021, "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 2103, Feb.
- Andry Alamsyah & Endang Sofyan & Tsana Hasti Nabila, 2021, "Measuring Marketing Communications Mix Effort Using Magnitude Of Influence And Influence Rank Metric," Papers, arXiv.org, number 2102.12320, Feb.
- Talat Genc & Pietro De Giovanni, 2021, "Dynamic pricing and green investments under conscious, emotional, and rational consumers," Working Papers, University of Guelph, Department of Economics and Finance, number 2101.