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Report NEP-MKT-2021-02-22
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021, "Exclusive Data, Price Manipulation and Market Leadership," Working Papers, University of Liverpool, Department of Economics, number 202102, Jan.
- Ionut-Alexandru Horhogea, 2020, "The Great Psychology behind the Marketing Scene," Proceedings of the 19th International RAIS Conference, October 18-19, 2020, Research Association for Interdisciplinary Studies, number 018hi, Oct.
- Muhammad Taqi, , "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
- Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-111.
- Farzaneh Soleimani Zoghi, , "An Empirical Study On The Impact Of Risk Perception On German Consumers Online Buying Intention," Review of Socio - Economic Perspectives, Reviewsep, number 201935, DOI: https://doi.org/10.19275/RSEP060.