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Report NEP-MKT-2021-02-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Hussain, Hadia & Murtaza, Murtaza & Ajmal, Areeb & Ahmed, Afreen & Khan, Muhammad Ovais Khalid, 2020, "A study on the effects of social media advertisement on consumer’s attitude and customer response," MPRA Paper, University Library of Munich, Germany, number 104675.
- Munshi, M.Faris Uddin & Hussain, Hammad & Ahmed, Muneeb & Idress, Amir, 2020, "Measuring overall convenience of consumers on online shopping and their behavioral intention," MPRA Paper, University Library of Munich, Germany, number 104588, Mar.