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Report NEP-MKT-2020-09-28
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Audrey Hanan & Jean-Louis Moulins & Audrey Portes, 2020, ""Blood Is Not Blue!" When A Transgressive Ad Allows Online Adhesion
["Non Le Sang N'Est Pas Bleu !" Quand Une Publicité Transgressive Permet L'Adhésion En Ligne]," Post-Print, HAL, number hal-02930884, Sep.