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Report NEP-MKT-2020-09-14
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- BELLEFLAMME, Paul, & PEITZ, Martin,, 2020, "Network goods, price discrimination, and two-sided platforms," LIDAM Discussion Papers CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 2020024, Jul.
- Garrod, Luke & Olczak, Matthew & Wilson, Chris M, 2020, "Price Advertising, Double Marginalisation and Vertical Restraints," MPRA Paper, University Library of Munich, Germany, number 102621, Aug.
- Christina Uhl & Nadia Abou Nabout & Klaus Miller, 2020, "How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness," Papers, arXiv.org, number 2008.12132, Aug.