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Report NEP-MKT-2020-05-25
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020, "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10012455, Feb.