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Report NEP-MKT-2020-05-18
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Menghan Sun & Jichang Zhao, 2020, "How do online consumers review negatively?," Papers, arXiv.org, number 2004.13463, Apr.
- E. Carroni & D. Paolini, 2020, "Business models for streaming platforms: content acquisition, advertising and users," Working Paper CRENoS, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia, number 202001.