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Report NEP-MKT-2020-05-04
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Daria Dzyabura & Renana Peres, 2019, "Visual Elicitation of Brand Perception," Working Papers, New Economic School (NES), number w0260, Dec.
- Dertwinkel-Kalt, Markus & Köster, Mats, 2020, "Attention to online sales: The role of brand image concerns," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 335.