Printed from https://ideas.repec.org/n/nep-mkt/2020-04-13.html
Report NEP-MKT-2020-04-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Longman, John & Williams, Timothy, 2020, "Tourism destination branding through advertising strategies," MPRA Paper, University Library of Munich, Germany, number 99367, Feb.
- Matthew Hawkins, 2019, "The effect of activity identity fusion on negative consumer behavior," Post-Print, HAL, number hal-02014635, DOI: 10.1002/mar.21186.
- Audrey Portes & Gilles N'Goala & Anne-Sophie Cases, 2020, "Should digital marketing practices be more transparent? An empirical investigation on the roles of consumer digital literacy and privacy concerns in self-service technologies," Post-Print, HAL, number hal-02502389, Jun.
- Item repec:dpr:wpaper:1083 is not listed on IDEAS anymore