Printed from https://ideas.repec.org/n/nep-mkt/2020-02-03.html
Report NEP-MKT-2020-02-03
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2020, "Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences," MPRA Paper, University Library of Munich, Germany, number 98175, Jan.
- Amraei, Mohammad Javad & Tirtashi, Nasrollah Khalili, 2018, "Investigating the Impact of Brand Personality Dimensions on Customer Responses," OSF Preprints, Center for Open Science, number sn5xm, Jan, DOI: 10.31219/osf.io/sn5xm.