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Report NEP-MKT-2020-01-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Chris Pentz & Markus Filter, 2019, "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9911552, Oct.
- Costa Synodinos & Kirty-Lee Sharp, 2019, "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912358, Oct.
- Soumaya Cheikhrouhou & Deny Bélisle, 2019, "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912334, Oct.