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Report NEP-MKT-2019-08-12
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Soomro, Yasir Ali, 2018, "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper, University Library of Munich, Germany, number 92124, Apr.
- Vijay Victor, 2019, "Consumer Attitude and Reaction towards Personalised Pricing in the E-Commerce Sector," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr220, Jun.
- Setyani Dwi Lestari, 2019, "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr221, Jun.
- Arslan, A.M. & Agatz, N.A.H. & Klapp, M., 2019, "Operational Strategies for On-demand Personal Shopper Services," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2019-009-LIS, Jul.
- Brent Neiman & Joseph S. Vavra, 2019, "The Rise of Niche Consumption," NBER Working Papers, National Bureau of Economic Research, Inc, number 26134, Aug.