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Report NEP-MKT-2019-05-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Decarolis, Francesco & Goldmanis, Maris & Penta, Antonio, 2019, "Marketing Agencies and Collusive Bidding in Online Ad Auctions," TSE Working Papers, Toulouse School of Economics (TSE), number 19-1011, Apr.
- Shikhar Sarin & Christophe Haon & Mustapha Belkhouja, 2019, "A Twenty-Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management," Post-Print, HAL, number hal-01951637.
- Nair, Harikesh S., 2019, "Diffusion and Pricing Over the Product Life Cycle," Research Papers, Stanford University, Graduate School of Business, number 3780, Apr.
- Richard Huaman-Ramirez & Noël Albert & Dwight Merunka, 2019, "Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism," Post-Print, HAL, number hal-02118515, DOI: 10.1108/EBR-11-2017-0202.