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Report NEP-MKT-2019-03-18
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019, "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper, University Library of Munich, Germany, number 92753, Mar.
- Syahputra, S, 2018, "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper, University Library of Munich, Germany, number 92764.