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Report NEP-MKT-2018-11-12
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Petra Leonora Cvitanović, 2018, "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1806, Nov.
- Magdalena Brzozowicz, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-23.