Report NEP-MKT-2018-11-12This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.
The following items were announced in this report:
- Petra Leonora Cvitanović, 2018. "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series 1806, Faculty of Economics and Business, University of Zagreb.
- Magdalena Brzozowicz, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers 2018-23, Faculty of Economic Sciences, University of Warsaw.