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Report NEP-MKT-2018-09-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018, "Cultural consumption and the artistic benefit," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 09, Sep.
- Chonlada Sajjanit & Ruth Banomyong, 2018, "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208784, Jun.
- Umer Ramzan, 2018, "Investigating the role of content based social media marketing in building customer loyalty and motivating users to forward content," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7808702, Jul.
- Witchayaporn Pinyo & Thirarut Worapishet, 2018, "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208910, Jun.