Printed from https://ideas.repec.org/n/nep-mkt/2018-01-08.html
Report NEP-MKT-2018-01-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Datta, Hannes & Ailawadi, Kusum L. & van Heerde, H.J., 2016, "How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?," Other publications TiSEM, Tilburg University, School of Economics and Management, number 341e600f-af04-42e7-9668-a.
- Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016, "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series, HEC Paris, number 1153, May.
- Markus Dertwinkel-Kalt & Mats Köster, 2017, "Salience and Online Sales: The Role of Brand Image Concerns," CESifo Working Paper Series, CESifo, number 6787.
- Rhodes, Andrew & Watanabe, Makoto & Zhou, Jidong, 2017, "Multiproduct Intermediaries," TSE Working Papers, Toulouse School of Economics (TSE), number 17-857, Oct, revised May 2020.
- JOHNEN, Johannes, 2017, "Dynamic competition in deceptive markets," LIDAM Discussion Papers CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 2017036, Dec.
- Igor Halperin, 2017, "Inverse Reinforcement Learning for Marketing," Papers, arXiv.org, number 1712.04612, Dec.
- Lu, Yixin & Ou, Carol & Angelopoulos, Spyros, 2018, "Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms," Other publications TiSEM, Tilburg University, School of Economics and Management, number b6030df8-d7ea-48b8-834b-8.