Report NEP-MKT-2017-12-18

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Arcan Nalca, & Tamer Boyaci, & Saibal Ray, 2017, "Brand positioning and consumer taste information," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-17-01_R1, Jan, revised 04 Dec 2017.
• Wei-Fen Chen, 2017, "Understanding the Globally-Mobile, Young Consumers from the Emerging Markets," HKUST IEMS Thought Leadership Brief Series, HKUST Institute for Emerging Market Studies, number 2017-19, Oct, revised Oct 2017.
• Quack, Helmut, 2016, "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 34, Jul, DOI: 10.20385/2365-3361/2016.34.
• Nestor Duch-Brown, 2017, "Quality discrimination in online multi-sided markets," JRC Working Papers on Digital Economy, Joint Research Centre, number 2017-06, Dec.
• Nestor Duch-Brown, 2017, "Platforms to business relations in online platform ecosystems," JRC Working Papers on Digital Economy, Joint Research Centre, number 2017-07, Dec.
• Monica Anna Giovanniello, 2017, "Echo Chambers: Voter-to-Voter Communication and Political Competition," 2017 Papers, Job Market Papers, number pgi364, Nov.
• Alex Coad & Nestor Duch-Brown, 2017, "Barriers to European cross-border E-commerce," JRC Working Papers on Digital Economy, Joint Research Centre, number 2017-03, Nov.
• Kyu Yub Lee, 2017, "Ecommerce and Firm Performance: Evidence from Korea," Working Papers, Korea Institute for International Economic Policy, number 17-6, Dec.