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Report NEP-MKT-2017-11-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Lorenzo Coviello & Uri Gneezy & Lorenz Götte, 2017, "A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising," CESifo Working Paper Series, CESifo, number 6684.
- Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper, University Library of Munich, Germany, number 82040, Sep.
- Lisa Planer-Friedrich & Marco Sahm, 2017, "Strategic Corporate Social Responsibility," CESifo Working Paper Series, CESifo, number 6506.
- Omigie, N. O., 2017, "Value-based Customers Satisfaction and Continuance Intention for Mobile Financial Services: the roles of Utilitarian, Hedonic, and Personal Values," 28th European Regional ITS Conference, Passau 2017, International Telecommunications Society (ITS), number 169490.
- Gokhan Guven & Eren Inci & Antonio Russo, 2017, "Apparent Competition in Two-Sided Platforms," CESifo Working Paper Series, CESifo, number 6660.
- Lars Hornuf & Marc Oliver Rieger & Sven A. Hartmann, 2017, "Can Television Reduce Xenophobia? The Case of East Germany," CESifo Working Paper Series, CESifo, number 6632.
- Wernick, Christian & Gries, Christin Isabel, 2017, "Economic aspects of embedded SIM for the telecommunications consumer segment," 28th European Regional ITS Conference, Passau 2017, International Telecommunications Society (ITS), number 169504.
- John Gibson and Alessandro Romeo, , "Fiscal-Food Policies are Likely Misinformed by Biased Price Elasticities from Household Surveys: Evidence from Melanesia," Asia and the Pacific Policy Studies, Crawford School of Public Policy, The Australian National University, number 201730.
- Matthew Ellman, 2017, "Online Social Networks: Approval by Design," Working Papers, NET Institute, number 17-18, Oct.
- Eyal Dvir & Georg Strasser, 2017, "Does Marketing Widen Borders? Cross-Country Price Dispersion in the European Car Market," CESifo Working Paper Series, CESifo, number 6639.
- Paul, J. & Agatz, N.A.H. & Spliet, R. & de Koster, M.B.M., 2017, "Shared Capacity Routing Problem – An Omni-channel Retail Study," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2017-012-LIS, Oct.
- Egbert, Henrik, 2017, "The Gift and Pay-What-You-Want Pricing," MPRA Paper, University Library of Munich, Germany, number 82066, Oct.