Printed from https://ideas.repec.org/n/nep-mkt/2017-10-08.html
Report NEP-MKT-2017-10-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Discussion Paper, Tilburg University, Center for Economic Research, number 2017-033.
- Ayuningtyas Yuli Hapsari, 2017, "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr158, Jun.
- Rachmat Kriyantono, 2017, "Consumers� Internal Meaning on Complementary Co-Branding Product by Using Osgood�s Theory of Semantic Differential," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr140, May.
- Hendra Pratama, 2017, "The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty, The Rule of Customer Satisfaction as a Mediating Variable," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr469, Apr.
- Bee Li Yeo, 2016, "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr113, Dec.
- Sato, Susumu, 2017, "Freemium as Optimal Menu Pricing," MPRA Paper, University Library of Munich, Germany, number 81599, Sep.
- Jana Kliestikova, 2017, "Greenwashing and Its Impact on Consumer Confidence � Case Study of Slovak Republic," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr122, Mar.
- Juan Vélez, 2017, "Merger Effects with Product Complementarity: Evidence from Colombia’s Telecommunications," Borradores de Economia, Banco de la Republica de Colombia, number 1018, Oct, DOI: 10.32468/be.1018.
- Nur Afifah, 2017, "Antecedent and Consequence of Customer Company Identification toward Relationship Marketing at PDAM Tirta Khatulistiwa Pontianak, West Kalimantan Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr137, May.
- Goette, Lorenz & Coviello, Lorenzo & Gneezy, Uri, 2017, "A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 12333, Sep.
- Sudjatno , 2016, "The Relationship Between Strategic Management, Employee Engagement on Customer Satisfaction and Customer Loyalty (Newest Empirical Approach 2013-2015): A Conceptual Model ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr120, Dec.
- Agus Salim, 2017, "How to Build Satisfaction and Customer Loyalty with a Focus On Complaints Handling (Review of the Scientific Literature)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jfbr127, May.
- Bunga Indah Bayunitri, 2017, "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr126, Mar.
- Margareta Nadanyiova, 2017, "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr128, Mar.
- Intan Widuri Sakti, 2017, "Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber129, Mar.
- Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017, "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper, University Library of Munich, Germany, number 81635, Sep.
- Lilik Farida, 2017, "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr138, Apr.
- Siti Aminah Abd Wahab1, 2017, "Factors Determining Pok�mon Go Addiction in Malaysia ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr142, Apr.