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Report NEP-MKT-2017-06-04
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Lucyna Witek, 2017, "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers, Institute of Economic Research, number 142/2017, May, revised May 2017.
- Elina Bakhtieva, 2017, "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers, Institute of Economic Research, number 7/2017, May, revised May 2017.
- Beata Zatwarnicka-Madura, 2017, "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers, Institute of Economic Research, number 145/2017, May, revised May 2017.
- Ai Hisano, 2017, "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing," Harvard Business School Working Papers, Harvard Business School, number 17-106, May.
- Carvalho, Antonio Gledson de & Pinheiro, Roberto Benjamin & Sampaio, Joelson Oliveira, 2017, "Dotcom bubble and underpricing: conjectures and evidence," Textos para discussão, FGV EESP - Escola de Economia de São Paulo, Fundação Getulio Vargas (Brazil), number 441.
- Cagé, Julia & Hervé, Nicolas & Viaud, Marie-Luce, 2017, "The Production of Information in an Online World: Is Copy Right?," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 12066, May.
- Bazhanov, Andrei & Levin, Yuri & Nediak, Mikhail, 2017, "Resale Price Maintenance with Strategic Customers," MPRA Paper, University Library of Munich, Germany, number 79467, May.
- Danuta Szwajca, 2017, "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers, Institute of Economic Research, number 126/2017, May, revised May 2017.
- Piotr Kulyk & Mariola Michalowska & Monika Patelska, 2017, "Consumer attitudes in the light of the concept of sustainable consumption in Lubuskie voivodeship against the background of trends in consumption in Poland," Working Papers, Institute of Economic Research, number 55/2017, May, revised May 2017.
- Davis, Brent, 2017, "“Negative Political Advertising: It’s All in the Timing”," MPRA Paper, University Library of Munich, Germany, number 79449, May.