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Report NEP-MKT-2016-09-04
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Shuja, Komal & Ali, Mazhar & Mehak Anjum, Munazzah & Rahim, Abdul, 2016, "Effectiveness of Animated Spokes Character in Advertising Targeted to Kids," MPRA Paper, University Library of Munich, Germany, number 73362, Aug.
- Matthew Chesnes & Ginger Zhe Jin, 2016, "Direct-to-Consumer Advertising and Online Search," NBER Working Papers, National Bureau of Economic Research, Inc, number 22582, Aug.
- Imre Ferto & Jeremias Mate Balogh, 2016, "Are the major European wine exporters able to price discriminate across their EU extra wine export destinations?," KRTK-KTI WORKING PAPERS, Institute of Economics, Centre for Economic and Regional Studies, number 1624, Jul.