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Report NEP-MKT-2015-06-20
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Alam Kazmi, Syed Hasnain, 2015, "Brand the Pricing: Critical Critique," MPRA Paper, University Library of Munich, Germany, number 64984, Jun.
- Mehmet Sinan Erguven, 2015, "Flying Dutchman vs. Flying Chef: How National Cultures Shape the Brand Positioning of Flagship Carriers? The Cases of Royal Dutch Airlines and Turkish Airlines," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2503405, Jun.
- Sandra Rothenberger, 2015, "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-008, May.