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Report NEP-MKT-2015-01-19
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Natalia A. Kochkina & Olga V. Novikova & Dmitriy B. Potapov, 2014, "What Affects Brand Equity: The Precise Measurement With Consumer Choice Model," HSE Working papers, National Research University Higher School of Economics, number WP BRP 26/MAN/2014.
- Bhan, Aditya & Kabiraj, Tarun, 2014, "Incentives for product and process innovations: a case for the drug industry," MPRA Paper, University Library of Munich, Germany, number 61030, Dec.
- Yuriy Gorodnichenko & Viacheslav Sheremirov & Oleksandr Talavera, 2014, "Price Setting in Online Markets: Does IT Click?," NBER Working Papers, National Bureau of Economic Research, Inc, number 20819, Dec.
- Adam Dunn & Leslie Foster, , "Health-E-App Public Access: A New Online Path to Children's Health Care Coverage in California, Applicant Characteristics and Experiences," Mathematica Policy Research Reports, Mathematica Policy Research, number dfa35680329e4e0a84e2cba1a.
- Ciapanna, Emanuela & Rondinelli, Concetta, 2014, "Retail market structure and consumer prices in the euro area," Working Paper Series, European Central Bank, number 1744, Dec.
- Mariia I. Okuneva & Dmitriy B. Potapov, 2014, "Consumer Behavior In Online Games," HSE Working papers, National Research University Higher School of Economics, number WP BRP 25/MAN/2014.
- Sunyna S. Williams & Sloane L. Frost, , "Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research," Mathematica Policy Research Reports, Mathematica Policy Research, number 5a58e27a55b44b10b3d729448.
- Ann E. Person & Scott E. Baumgartner & Kristin Hallgren & Betsy Santos, , "Measurement and Segmentation of College Students' Noncognitive Attributes: A Targeted Review," Mathematica Policy Research Reports, Mathematica Policy Research, number 7900ac133ee64dfca00029a3a.
- Adam Dunn & Dana Petersen & Leslie Foster, 2013, "Perspectives on HeA PA from Certified Application Assistants," Mathematica Policy Research Reports, Mathematica Policy Research, number 0d4b3ec8db594dfcb1b13e921, Jul.