Report NEP-MKT-2010-10-02This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Arrington, Kendra & Dennis, Jennifer H. & Mazzocco, Michael A., 2010. "An Evaluation Of Consumer Segments For Farmers’ Market Consumers In Indiana And Illinois," WERA-72 Annual Meeting, June 13-15, 2010, Santa Clara, California 93919, WERA-72 (formerly WCC-72): Western Education\Extension and Research Activities Committee on Agribusiness.
- Dubois, Pierre & Jodar-Rosell, Sandra, 2010. "Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model," TSE Working Papers 10-159, Toulouse School of Economics (TSE).
- Li, Sanxi & Peitz, Martin & Zhao, Xiaojian, 2010. "Worried about Adverse Product Effects? Information Disclosure and Consumer Awareness," TSE Working Papers 10-157, Toulouse School of Economics (TSE).
- Anandya, Dudi, 2010. "The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites," MPRA Paper 25277, University Library of Munich, Germany.