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Report NEP-MKT-2009-10-24
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Babur De los Santos & Ali Hortacsu & Matthijs R. Wildenbeest, 2009, "Testing Models of Consumer Search Using Data on Web Browsing Behavior," Working Papers, NET Institute, number 09-23, Aug, revised Aug 2009.
- de Mello, Luiz & Pires, Ricardo, 2009, "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers, American Association of Wine Economists, number 53885, Sep, DOI: 10.22004/ag.econ.53885.
- Heffetz, Ori & Shayo, Moses, 2009, "How Large Are Non-Budget-Constraint Effects Of Prices On Demand?," Working Papers, American Association of Wine Economists, number 53882, Jul, DOI: 10.22004/ag.econ.53882.
- Ndanga, Leah Z.B. & Louw, Andre & van Rooyen, Johan, 2009, "Increasing Domestic Consumption Of South African Wines: Identifying The Key Market Segments Of The “Black Diamonds”," Working Papers, American Association of Wine Economists, number 53884, Jul, DOI: 10.22004/ag.econ.53884.
- Anindya Ghose & Sang Pil Han, 2009, "A Dynamic Structural Model of User Learning in Mobile Media Content," Working Papers, NET Institute, number 09-24, Oct, revised Oct 2009.
- Vastola, Antonella P. & Tanyeri-Abur, Aysen, 2009, "Non-Conventional Viticulture As A Viable System: A Case Study In Italy," Working Papers, American Association of Wine Economists, number 53886, Sep, DOI: 10.22004/ag.econ.53886.
- Langenberg, Tobias, 2009, "Product Durability in Markets with Consumer Lock-in," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich, number 279, Oct.
- Koski, Heli & Kretchmer, Tobias, 2009, "The Role of Product Innovation on the Diffusion of Mobile Telephone," Discussion Papers, The Research Institute of the Finnish Economy, number 1200.