Report NEP-MKT-2009-01-03

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Lee, Chia-Lin & Decker, Reinhold, 2008, "A systematic analysis of the preference change in co-branding," MPRA Paper, University Library of Munich, Germany, number 12249, Dec.
• Simon P. ANDERSON & Régis RENAULT, 2008, "Comparative Advertising: disclosing horizontal match information," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2008-29.
• Jaume Rosselló Nadal & Antoni Riera Font, 2008, "Pricing on the European Mass Tourism Market: Tour Operators, Low Cost Carriers and Internet," CRE Working Papers (Documents de treball del CRE), Centre de Recerca Econòmica (UIB ·"Sa Nostra"), number 2008/4.
• Justine S. Hastings & Ebonya L. Washington, 2008, "The First of the Month Effect: Consumer Behavior and Store Responses," NBER Working Papers, National Bureau of Economic Research, Inc, number 14578, Dec.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008, "An analysis of the role of liking on the memorial response to advertising," MPRA Paper, University Library of Munich, Germany, number 12342, Dec.
• Item repec:hal:wpaper:halshs-00349036_v1 is not listed on IDEAS anymore

Report NEP-MKT-2009-01-03

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report: