Report NEP-MKT-2008-02-23This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Mujahid Mohiuddin Babu & Md. Mohiuddin, 2008. "Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study," AIUB Bus Econ Working Paper Series AIUB-BUS-ECON-2008-05, American International University-Bangladesh, Office of Research and Publications (ORP), revised Feb 2008.
- Ian MacDonald & Laura Meriluoto, 2008. "Existence Advertising, Price Competition, and Asymmetric Market Structure," Working Papers 2008-10, Department of Economics, University of Calgary, revised 13 Feb 2008.
- Ching, Andrew, 2008. "Consumer Learning and Heterogeneity: Dynamics of Demand for Prescription Drugs after Patent Expiration," MPRA Paper 7265, University Library of Munich, Germany.
- Armstrong, Mark, 2008. "Interactions between competition and consumer policy," MPRA Paper 7258, University Library of Munich, Germany.