Printed from https://ideas.repec.org/n/nep-mkt/2007-11-10.html
Report NEP-MKT-2007-11-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Avi Goldfarb & Catherine Tucker, 2007, "Search Engine Advertising: Pricing Ads to Context," Working Papers, NET Institute, number 07-23, Sep, revised Sep 2007.
- Makoto Abe, 2007, ""An Individual Level RF Analysis based on Consumer Behavior Theory: A Hierarchical Bayes Framework on the Pareto/NBD Model"(in Japanese)," CIRJE J-Series, CIRJE, Faculty of Economics, University of Tokyo, number CIRJE-J-188, Nov.
- Daniela Favaretto & Bruno Viscolani, 2007, "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 155, Oct.
- Pollock, R., 2007, "The Control of Porting in Two-Sided Markets," Cambridge Working Papers in Economics, Faculty of Economics, University of Cambridge, number 0754, Nov.
- Andres Kuusik, 2007, "Affecting Customer Loyalty: Do Different Factors Have Various Influences In Different Loyalty Levels?," University of Tartu - Faculty of Economics and Business Administration Working Paper Series, Faculty of Economics and Business Administration, University of Tartu (Estonia), number 58.
- Item repec:rim:rimwps:48-07 is not listed on IDEAS anymore
- Christopher L. Gilbert, 2007, "Have we been Mugged? Market Power in the World Coffee Industry," Department of Economics Working Papers, Department of Economics, University of Trento, Italia, number 0725.