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Report NEP-MKT-2007-05-12
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Pousttchi, Key & Wiedemann, Dietmar Georg, 2006, "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research," MPRA Paper, University Library of Munich, Germany, number 2925.
- Giovanni Immordino, 2007, "Advertising and Cost Reduction," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 177, May.
- Leitão, João & Silva, Maria José, 2007, "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper, University Library of Munich, Germany, number 2954, Apr.
- Laura Fernàndez-Villadangos, 2006, "Are two-part tariffs efficient when consumers plan ahead?: An empirical study," Working Papers, Xarxa de Referència en Economia Aplicada (XREAP), number CREAP2006-04, Oct, revised Oct 2006.
- Manuel, Eduardo, 2007, "The Analysis Of Five Competitive Forces Of Non-Alcoholic Beverage Industry And E-Commerce Industry Cases At The Global Level," MPRA Paper, University Library of Munich, Germany, number 3077, Apr.
- Uwe Cantner & Werner Güth & Andreas Nicklisch & Torsten Weiland, 2007, "Competition in product design: An experiment exploring innovation behavior," Jena Economics Research Papers, Friedrich-Schiller-University Jena, number 2007-014, May.
- Tobias Regner & Javier A. Barria, 2007, "Do Consumers Pay Voluntarily? The Case of Online Music," Jena Economics Research Papers, Friedrich-Schiller-University Jena, number 2007-011, May.
- Antonio Cabrales & Sergi Jiménez-Martín, 2007, "The determinants of pricing in pharmaceuticals: Are U.S. prices really higher than those of Canada?," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1032, Apr.