Report NEP-MKT-2005-10-04This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Amrita Bhattacharyya, 2005. "Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry," Boston College Working Papers in Economics 624, Boston College Department of Economics, revised 10 Nov 2005.
- Item repec:isu:genres:12421 is not listed on IDEAS anymore
- Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte, 2005. "The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal," HEW 0509009, EconWPA.