IDEAS home Printed from https://ideas.repec.org/h/spr/fuobcp/978-3-032-02766-5_20.html

Innovation in the Media-tech/e-sport Industry

In: Resilient Business Models

Author

Listed:
  • Fabrizio Perrone

    (University of Naples Federico II, Department of Economics, Management, Institution)

Abstract

This case study, “2WATCH - An Introduction to the Company,” delves into the evolving business ventures of Fabrizio Perrone, highlighting his foresight and adaptability in shaping resilient business models within the digital advertising and entertainment sectors. The narrative traces Perrone’s journey from Fan Media (2008), which pioneered social media advertising by leveraging online communities, to Buzzoole (2013), an innovative data-driven platform that transformed influencer marketing. The core focus then shifts to 2WATCH (2020), a media-tech enterprise capitalising on the burgeoning eSports phenomenon. The case emphasises how 2WATCH exemplifies a resilient business model by creating a comprehensive ecosystem for gamers, enthusiasts, and professionals through live streaming, event management, and community engagement. It illustrates how Perrone’s strategic leadership and continuous innovation, driven by a deep understanding of evolving digital trends, have consistently positioned his ventures ahead of the curve. The case further explores the synergistic relationship between his companies, showcasing how embracing technological advancements and cultural shifts leads to groundbreaking and sustainable business models that effectively navigate and thrive amidst dynamic market challenges.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-032-02766-5_20
DOI: 10.1007/978-3-032-02766-5_20
as

Download full text from publisher

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a
for a similarly titled item that would be available.

More about this item

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:fuobcp:978-3-032-02766-5_20. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.