Innovation in Business Consulting-Service Industry

This case study, “Giotto Circular: Enabling Evidence-Based Circular Transition through Lifecycle Intelligence,” explores the business model of Giotto Circular, a specialised consultancy firm pivotal in fostering corporate resilience through sustainability. In an era marked by environmental crises and market volatility, the chapter argues that corporate resilience extends beyond shock absorption to encompass adaptive and regenerative capacities deeply rooted in circular economy principles. Giotto Circular positions itself at the intersection of sustainability science and corporate decision-making, enabling organisations to redesign operations and value chains by embedding circularity at their core. The case highlights Giotto Circular’s expertise in Life Cycle Assessment (LCA) and Life Cycle Costing (LCC), aligning with international standards to analyse and optimise environmental and economic performance. The firm contributes to a data-driven, predictive, and indicator-based decision infrastructure for circularity. Its technical agility, leveraging open-source infrastructures and advanced circularity indicators, positions it as a key facilitator of convergence among digital transformation, sustainable finance, and regulatory compliance. Ultimately, Giotto Circular is presented not merely as a technical consultancy but as a “systemic enabler” of the circular transition, providing methodological rigour and operational management tools that contribute to the development of more resilient, intelligent, and responsible organisational models.