Is Your Presentation Sexy Enough?

ISO 56007 suggests the two-document approach as a valid alternative to the traditional business plan for presenting concepts to decision-makers innovators. The two-document approach corresponds to the approach that the IpOp Model has been advocating since 2006: one concept/Opportunity Case that gives decision-makers all the essential information they need to allocate Resources to projects except the Implementation plan that is presented in a separate document, only when Decision-makers are convinced by the merits of the project. As an example of concept case, ISO 56007 presents in its annex almost the same IpOp Model template that is described in this chapter. By mastering the IpOp Model and its key parameters, robust concept/Opportunity Cases can be developed according to ISO 56007 recommendations. By leveraging the Decision-makers drivers and psychology, the IpOp Model template uses a storyline designed to build trust, mindshare, and buy-in. This chapter provides insights into how the IpOp Model can help to provide relevant information for each component of the concept/Opportunity Case. This chapter also provides a table illustrating how the IpOp Model can be used to develop a business plan.